munich 3月 18, 2026

future-开心体育

the portfolio of high-efficiency transmitters featuring atsc 3.0 capabilities and an enhanced monitoring service will be showcased at nab 2026, addressing critical requirements for infrastructure stability and long-term cost management.

munich, 18.03.2026 — rohde & schwarz will showcase its terrestrial transmission portfolio at the nab show 2026, emphasizing operational efficiency and native atsc 3.0 support. the company will introduce r&s®broadcastshield, a proactive service providing a secure link between transmitters and rohde & schwarz service engineers to diagnose and resolve technical issues, often before they occur. finally, rohde & schwarz will continue its popular series of r&s®tech talks that will offer insights into the latest industry trends.

a key focus at nab 2026 will be the potential of atsc 3.0 and dtv . these solutions are designed to unlock enhanced viewer experiences, including stunning 4k pictures and immersive media, and enable new applications including broadcast positioning system (bps) which provides a gnss-independent positioning solution. broadcasters can also explore new revenue streams through datacasting opportunities and enhanced public safety with resilient emergency alerts. rohde & schwarz is actively supporting atsc 3.0 adoption with future-proof transmitters, software-defined exciters and mimo support for increased capacity and coverage. in brazil, rohde & schwarz is playing a key role in the national dtv rollout, working closely with broadcasters and industry partners to validate transmission technologies, support field trials, and accelerate the transition to next-generation terrestrial television.

“in today’s broadcast environment, proactive maintenance and rapid response are essential for maintaining continuous operation,” says erik balladares, vice president of north american broadcast sales at rohde & schwarz. “r&s®broadcastshield isn’t just about quickly fixing problems; it’s about preventing issues and ensuring our customers can focus on delivering content, knowing their infrastructure is supported by our transmitter experts.”

rohde & schwarz will also host the established tech talks at nab 2026, featuring updates on atsc 3.0/dtv deployments in the usa and brazil, as well as expert discussions on industry challenges and opportunities. visit rohde & schwarz at nab 2026, booth c2050, or visit rohde-schwarz.com/nab to learn more.

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rohde & schwarz

rohde & schwarz is striving for a safer and connected world with its test & measurement, technology systems and networks & cybersecurity divisions. for over 90 years, the global technology group has pushed technical boundaries with developments in cutting-edge technologies. the company's leading-edge products and solutions empower industrial, regulatory and government customers to attain technological and digital sovereignty. the privately owned, munich based company can act independently, long-term and sustainably. rohde & schwarz generated net revenue of eur 3.16 billion in the 2024/2025 fiscal year (july to june). on june 30, 2025, rohde & schwarz had more than 15,000 employees worldwide.

r&s® is a registered trademark of rohde & schwarz gmbh & co. kg.

rohde & schwarz broadcast

for decades, rohde & schwarz has been a leading technology innovator in broadcast distribution and a trusted partner. broadcast solutions from rohde & schwarz deliver the latest generation of energy-efficient, software-defined transmitters and enable network operators to leverage new broadcast technologies.